Toffeln began as a clog manufacturing company. Established in 1981, they grew tired of working year after year with two basic colours - black and white - and two basic styles - smiths' and sling-back. The first step they took was to introduce Standard Plus, which in one stroke added some 60 new colours to the range. They continued with Fantasy, Patent and Pony and the success was instant. Instead of expanding production capabilities they decided to concentrate on design, marketing and sales of clogs, outsourcing most of the manufacturing to neighbouring subcontractors. Thanks to their good name, they are frequently asked to represent other Swedish and European clog makers. Today AM-TOFFELN™ can offer a broad spectrum of styles, ranging from the classical black smith's clog to the most extreme fashion clogs; from high heel sandalettes to heavy duty steel-toed working clogs; from the stable stiffness of wooden soles to the full flexibility of PU.